How they did it! Unique stories in customer acquisition and success strategy between great companies.

If you can't show $10K in reciprocal value for your partners in the first 6 months, you shouldn't be asking for partnership.

"If we can get our partners into our marketing activities and drive recognition, that's always the goal."

In order to ensure success of partnerships in your org, you have to have buyin from every stakeholder.

"And our vision is aligned..."

Adding value to something that they are doing as a business.

"Partners are there to extend Google's strategy is teaching someone to fish, both the partner and the vendor should be aligned the opportunity, and that will lead into the right incentives. We've got that now then you'll have the successful." 

“Lead forensics has those same metrics that they're looking at. They have those same goals. They're, they're talking the same talk.”

You can't focus on all of them a hundred percent of the time. Instead, each quarter take one spotlight partner per quarter.

"Leverage the resources and your resources are your relationships."

You're either in an affiliate program or you're a partner program.