How they did it! Unique stories in customer acquisition and success strategy between great companies.

Listen to this if you are interested in skipping to the meat of this season.

Whether you are a CEO preparing to launch a program, or a partner manager deep in the weeds... this is a great episode for you.

"If the sales team doesn't trust the Implementation Partner, nothing will get done."

“If it's not a give and take then what is the value in our partnership?”

“Day one week one, see that as an immediate opportunity to help your partner out.”

“You have to figure out what is the value that you're bringing to that partnership.”

"When you are talking to your board, it is way different than talking to your team."

Today I am speaking with Dan Crowther, senior manager of partnerships at Trellis and Sharon Biggar, VP of marketing at Hotjar.

“Partner managers think they're the only ones in the entire universe. Like here's all these things that you need to fill out in order to make it happen… Can’t we just jump on a 15 minute call and tell you what's up.”

Quote: “For now, I need to take a month or two and drive value to TJ and his team and not ask for anything in return.” - Christopher Vigmond