How Speargrowth increase revenue by including partners in events

“What resonates the most is when somebody has done the due diligence enough to understand the type of clients we're working with and the type of solutions that are going to benefit us.”

“We want to get every team thinking about partners and how they can leverage partners and how they can drive value.”

"I'm in the business of relationships and I help figure out how we make money together."

“Partnerships are successful when both sides approach them as give to get.”

“Sometimes you have to lead them to an aha moment of why the two exist together.”

“The burden of support and training these merchants doesn't fall back on them necessarily. We can take that into our own hands.”

"How can we develop these co-marketing opportunities that combines our insights from other Klayvio customers to create awesome content that's branded for the partner and get it in front of potential new business."

“You can't set a goal of saying, Hey, in 2021, we want our partner revenue to be a third of our revenue mix and then not support it through product investment, find creative ways to include them in your marketing and allow them to understand your customers because that's going to make them really excited.”

“The number one thing to do is to find out the personal goals of the partner owner.”