How Speargrowth increase revenue by including partners in events

“You have to figure out what is the value that you're bringing to that partnership.”

"When you are talking to your board, it is way different than talking to your team."

Today I am speaking with Dan Crowther, senior manager of partnerships at Trellis and Sharon Biggar, VP of marketing at Hotjar.

“Partner managers think they're the only ones in the entire universe. Like here's all these things that you need to fill out in order to make it happen… Can’t we just jump on a 15 minute call and tell you what's up.”

Quote: “For now, I need to take a month or two and drive value to TJ and his team and not ask for anything in return.” - Christopher Vigmond

“If you build the right partnerships and you know, the financial benefits can be huge.”

“Anybody who's utilizing our data in the right way and turning it into button line revenue. Great. Let's talk about it. And shout from the rooftops.”

"Probably a lot of folks who are listening to this podcast know that when you do start a partnerships department, it takes a lot of effort to show the value that you bring to the organization."

"And if you can be proactive in coming up with those ideas to pitch, you're making your partner managers job that much easier."