How Speargrowth increase revenue by including partners in events

It comes down to three things: Alignment, impact and clarity.

"Find a logical connection through the partner to the end customer."

You will save so much time if you try this with two or three partners first...

If you can't show $10K in reciprocal value for your partners in the first 6 months, you shouldn't be asking for partnership.

"If we can get our partners into our marketing activities and drive recognition, that's always the goal."

In order to ensure success of partnerships in your org, you have to have buyin from every stakeholder.

"And our vision is aligned..."

Adding value to something that they are doing as a business.

"Partners are there to extend Google's strategy is teaching someone to fish, both the partner and the vendor should be aligned the opportunity, and that will lead into the right incentives. We've got that now then you'll have the successful."