How they did it! Unique stories in customer acquisition and success strategy between great companies.

"How can we develop these co-marketing opportunities that combines our insights from other Klayvio customers to create awesome content that's branded for the partner and get it in front of potential new business."

“You can't set a goal of saying, Hey, in 2021, we want our partner revenue to be a third of our revenue mix and then not support it through product investment, find creative ways to include them in your marketing and allow them to understand your customers because that's going to make them really excited.”

“The number one thing to do is to find out the personal goals of the partner owner.”

“ I'm leaning on these partners to help me demonstrate the value of agencies to implement things. Case studies that are focused on teaching other agencies, how to leverage your product, to drive more revenue into the agency, all kinds of different backlinks, sharing, blogs, sharing ways of going to market that don't necessarily involve having a day-to-day experience.”

It has to be done with almost like an account-based marketing approach where it's. Highly customized and tailored. They're significant reciprocity on both sides of the table to support meeting those objectives. That's where the magic partnerships happen.

They need to know who you're partnering with and how and why that's an important partnership rather than grow with 7,000 partners. Why don't we take the 27 we have and go to them and figure out a story on each one of those are sharing our dilution.

I'm so glad you asked this question because what I'm currently getting isn't working, it's generic out cold outreach emails.

You need partners in those groups, answering those questions about products that they love and your product needs to be one of those.

"First and foremost, understanding exactly what their go to market is and how HubSpot enables them to do their services and what they sell and how they sell it."