Agency Partner

Partnerships learnings from Nick Thompson of The Stable - recently aqcuired by Accenture

Alex Glenn
May 2, 2023
39
 MIN
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Agency Partner
May 2, 2023
39
 MIN

Partnerships learnings from Nick Thompson of The Stable - recently aqcuired by Accenture

"They help us through those larger challenges together."

In this episode, we are going to focus on a very specific partner persona - a recently-acquired enterprise-focused digital agency - to learn how an acquisition presents new challenges and opportunities in partnerships, w/ ⁠Nick Thomson⁠ from The Stable.

Today you will hear: 

  • What were some of the things Nick did immediately after the acquisition.
  • How the up-market shift affected his day-to-day.
  • Change in technology - CRM and internal comm’s.
  • “Synergy deals” for The Stable.
  • What changed in how you deal with new inbound partner requests. 
  • What a “great” inbound request looks like for Nick.
  • How has partner-sourced ____ changed since the acquisition.
  • When attribution becomes tricky. 
  • KPIs you are monitoring pre and post acquisition.
  • Event-specific KPIs.
  • What Accenture thinks of partnerships as a function. 
  • Nick’s main focus for the next 3-6 months.

Sponsors:

Reveal - A free account mapping solution.

Partnerhub® - for finding and managing your partnerships.

Episode Transcript

Thank you for listening to our podcast. Make sure to also check out our services at Partnerprograms.io and the new product for managing partnerships in one place: Partnerhub.app